What we do

Eight Strategy is an Brand Creative consultancy focusing on delivering insight, innovation and brand strategy.

We deliver a joined up solution to enable clients to grow their brands, by putting the consumer at the heart of all business decisions. Our focus is on three areas:

  • Insight – identifying the consumer opportunity through market research
  • Innovation – developing exciting commercial ideas to delight existing customers and appeal to new ones
  • Brand strategy – the thinking and creative execution to drive long-term growth

We work with a range of well established brands such as Weight Watchers, Samworth Brothers, WD-40, membership organisations such as CIMSPA, CIPFA, iiRSM, and also have a passion working with start-ups and SMEs.  Using our extensive experience of working with leading brands we look to create relationships with start-ups to develop their brand into one that is distinctive, innovative and with the ability to grow and succeed.

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Insight - Is often claimed too easily. Lots of stuff is called insight but little really is.


Innovation - Why do ugly cars get launched? Why do we end up taking a knife to packs we can’t open? Why do 80 – 90% of new grocery products fail within a year?

Brand Strategy

Brand Strategy - Brands act as a short cut for consumers. They should help with product and service choice.

Get in touch

If you'd like to find out how Eight can help grow your business, please get in touch:

Alistair Moore   alistair@eightstrategy.co.uk   07968 196 473

Helen Hoyle      helen@eightstrategy.co.uk      07931 385 639