We deliver a joined up solution to enable clients to grow their brands, by putting the consumer at the heart of all business decisions. Our focus is on three areas:

  • Insight – identifying the consumer opportunity
  • Innovation – developing exciting commercial ideas to delight existing customers and appeal to new ones
  • Brand strategy – the thinking and creative execution to drive long-term growth

Our reason for working across these three areas is to ensure ideas and thinking are not diluted. In our experience the insight that drove an opportunity, too often, is diluted and reworked by different agencies in the process, to the extent that when a product is launched or a brand re-positioned the core idea is hard to see. We believe its our job to find the insight and champion it until it’s driving growth for you.

What excites us is working with ambitious, get things done clients, who recognise the value of insight. How can we help you grow your business or brand?

Meet the Team

We are a small, senior team who are hands on with all of Eight's work.


Alistair Moore

Eight Strategy founder, previously founder of Clear, a 150 person insight based brand strategy agency sold to M&C Saatchi PLC in 2007; One of the first Directors of Dunnhumby, a Chartered Accountant and Member of the Chartered Institute of Marketing.

Alistair brings curiosity and commercial thinking and a belief that the simpler it is the more likely it is to be actioned to projects.



Helen Hoyle

Eight Strategy founder, an experienced creative, developmental brand researcher with seventeen years experience in product, packaging, NPD, communications, brand development and category / shopper research with such brands as WD-40, Weight Watchers, Walkers, Mr Kipling, Cravendale, Vimto & Sharwood’s.



Emma Frankland

Emma is Eight's glue! A multi-skilled interviewer, consumer recruiter and project manager who ensures the smooth running of our projects. Emma is also responsible for helping generate new business with her determined and empathetic approach in understanding client needs.


Get in touch

If you would like to find out more please get in touch +44 1628 424 000

Alistair Moore    Alistair@eightstrategy.co.uk      +44 7968 196 473

Helen Hoyle       Helen@eightstrategy.co.uk        +44 7931 385 639